The role behind the logo goes way beyond being a beautiful logo that you may apply to your website. At the core of your advertising activities, your logo will be the center of the company’s identity.
When people catch a peek at the logo, they make judgments about the company behind it. Branding is used to build an image of companies and the nature of their services. That is why it’s so crucial to get the logo correctly. The logo is a simple illustration of who you are as a company that is always the first image a client can see about you. A strong and affordable logo design will transform off heads, give a successful first impression, and ultimately make the company more conscious of it. But the poor logo, on the other side, will make you appear unimpressive, below par, and thoughtless.
Being able to develop your logo with your inputs doesn’t mean you’re going to have to be fully experimental. There is a handful of simple, but principal design rules that you have to take into account. Here are some simple adjustments that anyone can make to their design, and that will surely make a huge difference.
- Do explore imaginative logos
The logo concept is a simple graphic that reflects the essence of the company. A popular misunderstanding is that the symbol would simply be an illustration of what the product or service is. Although that may help others, it doesn’t have to be the case with all companies. For some inspiration, you can explore different logo design ideas. Picture your icon as a symbol instead of an image. It needs to be very visible and easily identifiable. The benefit of a more graphical symbol is that it can also hold more visual interest. Optimally, the icon should be clear enough for clients to recognize right after a brief look.
- Don’t use a logo generator
Making a mistake of using a free online logo generator would leave you with a low, bland, off-the-shelf logo. Not only does this seem unprofessional, but you run the chance that hundreds of other firms could wind up having the same emblem as you. This may seem like an inexpensive choice, but the logo will be exclusive to the company. It’s the face of the business, after all, and it’s meant to reflect what you’re for. Achieving this within one template takes ability, intuition, and persistence, not just a click of a mouse!
- Do use the space
In certain businesses, a logo does not help to completely represent their brand name. That’s why bold expressions, such as labels, taglines, are used to wrap up the mood and concept of a company. Not every organization has a tagline right now. So that’s all right, but it doesn’t imply that you’re going to let this useful space go to waste. If your name helps, you can split it down into two lines while maintaining the same font and scale on both lines.
- Don’t overcomplicate it
A logo should be easily identifiable and the easiest approach to do that is to make sure it’s plain and easy. A complex or decorative concept can look fantastic but it does not have the same instant visual effects. This is worth noting that logos are also used in tiny quantities, such as in the footer of a brochure or document, or on a card or a badge. Anything with so much detailed description or terminology can become unreadable. Alternatively, pick a simple, eye-catching style that is more likely to connect with people and be recognized.
Try utilizing a letter mark or monogram emblem while the organization has a lengthy or structured name. It is simple and instantly identifiable, but also encourage you to play with artistic creativity with text, color, and design to make it distinctive.
- Do understand handwritten fonts
Some of the biggest logo design trends continue to be innovative typography. Handwritten fonts are one such indication of this phenomenon. They deliver a funky and genuine atmosphere which will certainly attract every user. These are especially successful when used as the font of the tagline. When you have selected one of these font types, this guide is for you. Sometimes the usage of caps for handwriting fonts makes them seem less natural, so consider that.
- Do adjust your name and tagline
Visual balance is one of the basic principles of design. This is why the tagline will still be precisely matched with the titles, even if it is smaller in size. It should create a mutual feeling of unity with the fans and future clients. For a case where either the name or tagline is significantly longer, by changing the font or scale of each feature you can easily overcome that.
To ensure readability
Your text will still be accessible irrespective of where your logo appears. To achieve this, take care of the text size and font you are using and test the outcome on different platforms. One approach to ensure that the logo is still ‘seen’ is by choosing a background color that provides you ample contrast to the text. If the color of the text is light, switch to the darker background color.