You can easily create a great-looking and fully functional store with Shopify, but have you given any thought to your digital marketing? You can have an amazing selection of products and a decent brand but if no one steps foot on your website, does it really matter?
Shopify SEO Services can help improve your rankings on Google and get more traffic visiting your site, which is crucial for long-term success online. By optimizing your website properly, you can strengthen your brand as a whole and even improve your conversion rate, but you have to take the right approach.
The Right Way and the Wrong Way to Handle SEO
If you are just starting out with your digital marketing efforts, you may have already attempted to implement certain SEO techniques on your own. Maybe you have updated some title tags or added alt tags to your images. Maybe you have even made a few adjustments to your website in order to increase page speed.
While every little bit does help, this is not the way to go about improving your Shopify store. SEO can be quite involved and in order to get it right, you have to cover every angle. To really get Google’s attention and prove that your website is worth ranking, you have to put together a strategy and implement it over the course of several months. SEO isn’t a single task, it’s a process.
For instance, you always will have to add new content to your website. There’s never going to be a time when you can say “no more blogging.” Google will look at your website as stale and not useful for users, and you will slide in the search results. Then there’s the case of spam links. As your website grows, you will slowly accrue spam links to your website that will need to be properly disavowed. These links can harm your website’s rankings, and there will never be a time when they aren’t an issue. You will always need to manually check your backlink profile to make sure that it is free of weeds.
Clearly, you need to approach SEO from a professional mindset. You can only expect your Shopify website to perform so well on its own without the right hand to guide it and a plan in place that’s based off of real-world data. An agency that specializes in eCommerce marketing is the only worthwhile option unless you happen to double as a SEO pro in your spare time.
A Shopify SEO Agency That Can Build Your Store Up
Ordinary SEO agencies are a dime a dozen online. If you want to build a better store on Shopify, you need to hire a team of professionals that specialize in eCommerce SEO specifically. They will have the necessary experience when it comes to ranking stores in such specific circumstances.
If you are in need of Shopify SEO services, Genius eCommerce® is without a doubt the right fit for you. They craft powerful digital marketing strategies for online stores that put businesses on the map. With a tried and true method and a team of eCommerce experts, Genius eCommerce® is who you want managing your SEO efforts if results are what you are looking for.
Building a successful online store takes patience, skill, and a high degree of eCommerce knowledge. Let an agency that has years of experience in this arena help you achieve your goals and give your store the boost it needs. Contact Genius eCommerce® today and ask what they can do for your Shopify website.